Who owns pitfire pizza

However, the names and locations still weren't clear to consumers. The DED couldn't do anymore, other than the obvious copy of trademarks, so more lawyer letters were sent until the name was changed to Francesco's. There are ongoing disputes and claims and other than the relatively small fines, there were no big pay-outs or claims for damages and loss of business.

It wasn't easy to prove any of this, Bill showed me the documents that had to be submitted to DED and it was evident that it was a painfully difficult process.

This messy business affected both parties deeply. When Bill then set up a new Pitfire Pizza in JLT, and there was confusion amongst customers over which branch to visit. Text messages were sent to customers that Pitfire had ignored, but Pfire was still open. All the social media profiles and followers transferred across to Pitfire in their new location.

To clarify, and for those still with me, there is now Francesco's Pizza in the Greens, in Al Barsha and they are just opening in The Springs. While there is Pitfire in JLT. Loading comments Sign up for the newsletter Sign up for the Eater Los Angeles newsletter The freshest news from the local food world. Thanks for signing up! Check your inbox for a welcome email.

Email required. By signing up, you agree to our Privacy Notice and European users agree to the data transfer policy. Speaking on behalf of the owners, he claims the Johnsons had trademarked the Pitfire name and logo behind their backs and that they were unaware of it.

According to him, there are always going to be issues when a franchisee splits from the franchisor. For now, with the market growing, all the players seem to be sustaining. However, it is certainly not an easy market to compete in.

The target demographic in Dubai of people who eat high-end pizzas is around , to , people at best, according to Johnson. Advertise With Us. Menu Innovations. Emerging Concepts. Restaurant Operations. Consumer Trends. Fast Casual. Menu Price Inflation Breaks Records. Drive Thru. Drive-Thru and the Evolution of Fast Casual. Fast Food.