What does tbh sell

The biggest problem quickly became how to keep users engaged with the app; tbh already limits you to answering a few questions at a time, so you beg for more.

Its first big feature release came this week with the addition of direct messaging. This lets you message someone who chose you as an answer, and they have the option of revealing their identity to you. But trying to simultaneously keep the servers online, write new questions and build the next sticky feature was a tall task for such a small team.

Now tbh will have Facebook to help it scale while keeping existing users entertained. I tweeted at Ryan yesterday, and I liked his comment a lot, as we also share this goal:. I wanted to share my top three learnings from TBH, so you may be wondering why are these learnings related to Product Hunt?

Because I believe that while TBH and ProductHunt have a totally different user base, both prioritized these same three efforts to build an awesome community, and product makers should too. The capacity to gain an accurate and deep understanding of users is what will differentiate working smart from working hard to build something useless. Yes, it was a clickbaity title. TBH can be considered a product that was almost an overnight success, due to the time from first published to acquired.

However, it took Nikita and his team 14 apps and 5 years to gain the right insights to build something truly valuable. There are many ways to tell how the team behind was constantly looking for feedback, analyzing behavior and implementing what users really wanted. From built-in feedback request into the app to their slow rollout through different schools.

Personally, I believe this is one of the key reasons Facebook bought it. Understanding Gen Z is something that only a few do really well mandatory shoutout to Tiffany Zhong here. Just like TBH, the Product Hunt team makes a huge effort into constantly understanding what users really want.

There are countless examples. This also helps create desire to be one of the lucky users having access. TBH requested address book access before actually being able to use the app. By forcing users to only communicate through pre-checked questions, the app can keep things positive. Similar to Instagram and WhatsApp, Facebook is leaving the app to run largely unaltered, with the same staff now operating from its Menlo Park headquarters.

The fourth is Snapchat , an app it tried and failed to buy; and the first is YouTube, a service owned by its number one competitor which it is aggressively competing with through live streaming, original content and algorithmic tweaks to promote video on the newsfeed.

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